מקורות

הקדמה 1 Daniel Pink , A Whole New Mind , pp . 49-50 ) New York : Penguin Group , 2005 ( . פרק 1 1 Jonathan Katz , “ Employees Unaware of Company Strategies . " Industry Week , February 13 , 2006 . 2 Stephen Covey , The 8 Habit : From Eff ectiveness to Greatness , pp . 2-3 ) New York : Simon & Schuster , Inc ., 2004 ( . 3 Edward E . Lawler III and Christopher G . Worley , Built to Change , p . 1 ) San Francisco : John Wiley & Sons , Inc ., 2006 ( . פרק 2 1 Art Kleiner , “ Pankaj Ghemawat : The Thought Leader Interview , " Strategy + Business , Spring 2008 , www . strategy-business . com . 2 Norman C . Berry , “ Revitalizing Brands , " The Journal of Consumer Marketing , Summer 1988 , p . 16 . 3 Warren Buff et as quoted by Janet C . Lowe , Warren Buff et Speaks , p . 99 ) New York : John Wiley & Sons , Inc ., 1997 ( . 4 “ GM assumes 19 % -plus U . S . market share , director says , " Reuters , October 15 , 2009 , http : // europe . autonews . com . 5 Steve Lohr , “ All May Not Be Lost fo...  אל הספר